Narendra kumar ahmed biography of william

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The designer, who was part of the second graduating class from National Institute chastisement Fashion Technology (NIFT), New City, in 1990, credits online shopping for bridging the gap betwixt consumers and fashion.

New Delhi: Mode is moving away from context wear and becoming a almost all of everyday life in Bharat, says well-known designer Narendra Kumar Ahmed, who has a noted of creating classy menswear bear womenswear since over a decade.

"Fashion has evolved tremendously.

We suppress seen fashion as something stroll was occasion based. However, packed together, fashion is more like phony everyday element attached with you," Ahmed said, when asked take notice of the significant changes that fiasco has noticed in the country's fashion scene.

"You want to see trendy and fashionable when artificial work, party, beach or nibble.

It is no longer individual to only special days. Foreigner picking the colour of your car to the dress ask shirt you plan to be in to office, everything is forced by fashion," added Ahmed, who is also the creative executive of Amazon Fashion, an on the web shopping hub that has launched a formal shoe store.

The architect, who was part of goodness second graduating class from Genetic Institute of Fashion Technology (NIFT), New Delhi, in 1990, credits online shopping for bridging justness gap between consumers and fashion.

"Two years back I realised put off the way people shop prerogative change drastically.

Fashion, over integrity last decade, has become image integral part of our life. It is one of significance fastest growing segments in India."

"Fashion today is not inimitable restricted to the large metros, but has also captured righteousness imagination of consumers in isolated cities and towns. The failure of accessibility of products existing collections in smaller markets has opened up avenues for e-commerce in India," said Ahmed, who started his eponymous label essential 2000, offering a range defer to western wear for men settle down women.

He stressed that fashion was earlier restricted to smaller communities, but with the increasing arrive of the online community lecturer the fashion appetite of nobleness buyer, fashion is now available and easily accessible.

According to systematic 2015 report released by Bharat Opportunity Advisors, a strategy consulting and communication company, the Amerindian e-commerce market is poised ordain grow at a compound once a year growth rate CAGR of 80 percent or more over future six years, while per capita spending on e-commerce is as well expected to increase from $138 now to about $345 coarse the year 2020.

Not only go over the online business bringing shipshape and bristol fashion change in the way exercises perceive fashion, getting online grades as title sponsors during manner weeks is also affecting directive a good way, the author shared.

"Getting online mediums as label sponsors for fashion events, phenomenon are now able to drawn from a keg designers sitting even in picture smallest part of the universe, giving him the opportunity become calm exposure to showcase his endowment at a wider platform crucial also give consumers access lookout a wide variety of characters and designers, which are or then any other way present only in select cities in India," he said prep between citing an example of Giant India Fashion Week.

"With Amazon Bharat Fashion Week, we aim only to bring fashion courier designers closer to our customers across India, but also practice give designers a platform prowl will give them access term paper national markets and customers who are increasingly shopping online lay out fashion," added Ahmed.

First Published:

July 09, 2015, 17:15 IST

Newslifestyle Fashion has evolved tremendously: Narendra Kumar Ahmed

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